Creation Care Week at Point Loma Nazarene University is a campus-wide event focused on environmental stewardship and climate responsibility. This campaign was developed in collaboration with the PLNU Office of Sustainability to get students actually thinking about the issue rather than just walking past it.

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Climate data at a global scale is hard to connect with. The project was to design a campaign that closed that gap. Something that made the issue feel close rather than distant. Greenland was the anchor. Melting ice sheets, rising sea levels, surf breaks disappearing. That last one hits differently when you live in San Diego and grew up in the water.

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The visual system was built to slow people down. Large-scale typography, flowing water-inspired textures, and a restrained blue and cream palette reference the ice and ocean directly without spelling it out. The goal was something that felt considered and calm rather than alarming, because alarm makes people look away. The copy is focused and human. Not a wall of data. Just enough to make someone stop and actually read it.

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Everything sits on a structured grid even though the visuals push against it. The tension between the expressive imagery and the clean underlying structure is intentional. It reflects the subject matter itself.

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The campaign worked because it didn't ask people to care about something far away. It showed them something that was already theirs. Collapsing the distance between Greenland and San Diego surf breaks turned a global statistic into a conversation that felt local and urgent. After the campaign ran, all four knowledge and concern metrics went up across every student surveyed. Concern for the issue. Knowledge of its impacts. Understanding of what they could personally do about it.

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